With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in every which way.

Many companies repeat the same missteps. Here are five real-world examples and the lessons you can apply before setting your ...

FMCG pricing in future will be driven by innovation and adaptability, with brands that blend empathy and excellence thriving ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...