Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

A shaman in a white hanbok performs a gut ritual deep in the mountains, with cloths filled with Hangeul fluttering in the ...

Meet the sexiest hairstylist and makeup artists behind Hollywood's hottest celebrity looks and find out exactly how they stay ...

This is read by an automated voice. Please report any issues or inconsistencies here. South Korea has dethroned France as the biggest cosmetics exporter to the U.S., with over $10 billion in annual ...

Korean companies in the food, beauty and fashion industries are struggling with brokers preempting trademarks of popular brands in overseas markets, preventing the ...

South Korea’s beauty industry has broken out of its domestic shell to become a global juggernaut. In 2024, Korean cosmetics exports surpassed $10.2 billion, marking a 20.6 percent year-on-year ...

Official manufacturing sponsor of Amazon Beauty in Seoul 2025, attracting over 3,000 online and offline participants Vice Chairman Sang-Hyun Yoon emphasizes the evolution toward blockbuster products ...

Sweeps global awards with eco-friendly packaging innovations, including paper tube, paper stick, and paper pack Ranked No. 125 on TIME's "World's Best Companies for Sustainable Growth 2025," the only ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...