Ubisoft's CEO told how the company managed to improve the atmosphere around Assassin's Creed: Shadows. The key was to focus communication on gameplay aspects and direct the message mainly to fans of ...
The Assassin's Creed franchise evolved into the household name it is thanks to rare, or at least rare-among-AAA, support for ...
Ubisoft CEO Yves Guillemot has reportedly given a marketing presentation offering a very company-friendly retelling of Assassin's Creed Shadows' backlash.
Assassin's Creed 3's creator praised Ubisoft executives for their willingness to take creative risks, which had a positive ...
U bisoft head Yves Guillemot revealed a fiery presentation that aired during Paris Games Week. The video, which came as a ...
Ubisoft boss Yves Guillemot has discussed last year's intense backlash to Assassin's Creed Shadows, and said the unexpected ...
Speaking at Paris Game Week, the CEO of Ubisoft addressed the troubled development of Assassin's Creed Shadows, specifically ...
The sky didn't fall. What actually happened was that the game sold pretty well as an entertaining open world romp, and we all ...
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