At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...

While there's no clear-cut definition of what it means to be a "Group 7" member, those who identify as such have defined themselves as being "baddies" and superior to those in other groups.