When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

CIOs must help businesses weed out the AI duds as use cases advance beyond pilot projects. Here’s what IT leaders are ...

The AI products that succeed are rarely "moonshots." Success comes from a systematic framework that pairs business metrics ...

The companies achieving breakthrough results with AI aren’t necessarily those with the most sophisticated algorithms or the ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, GoCo, and monday.com for tracking.

Skip the vanity metrics. Instead, track the signals that ignite growth. Jack Perkins is the founder at CFO Hub, which provides on-demand CFO, controller, accounting, and HR services. Below he shares ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

In the world of SaaS, especially for companies at the intersection between software and services, there’s a quiet force ...

Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business ...