Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Korean beauty has taken the skincare world by storm, and for good reason! With their innovative formulas and dedication to glowing, flawless skin, Korean beauty products offer something for every ...

The K-beauty craze has been going strong for years, after first taking off in the Western world in 2011 with the introduction of BB creams—blemish balm creams—which had been popular in South Korea ...